A convenience food. That's canned. A tough sell. Until you realize it's one of the few easy meals that require two hands to enjoy. We created a campaign with online videos, OOH, hosted Twitter parties for moms, and created a Manwich-meme tumblr account. 

Kids, put down the electronics. Parents, enjoy a conversation with their mouths full. (and yes, that's his voice.) // role: creative lead/writer team: Andrew Hajjar + Aubrey Day